Mary Jo DiSalvo, our marketing guru shared this behind-the-scenes look at the production for our new tv spots – sound like they are going to be a lot of fun

Behind the Scenes at the DIF TV production

7:30 a.m.  GFS Marketplace…Shoot begins.  Katie Regan, known from her days in Riverdance, directs four of her young students, to dance down the store aisle when Director Kyle Hickman, gives the nod.  After several takes, the dancers get in line behind a cash register, for another quick shot.  All goes well thanks to Dave Plantz and the 10TV crew.

9:30 a.m.  Coffman Park Amphitheater…Violinist with Mohawk, aka Shayne Underwood, arrives.  He plays his heart out time and again until the crew decides it’s pure perfection.  But wait, Shayne has brought along his own version of “mini-me.”  The Cult Marketing crew decides to see what the same shot looks like with mini-me dancing to the sound of the violin.

Lunch…at Tim Hortons, a Festival sponsor.  The crew discuss the events of the morning and make plans for the two remaining shots of a caber toss and Celtic Canines.

12:30 p.m.   Telephone pole in front of the Dublin Schools Administration Building.  Glenn Hagan, a DIF committee member arrives in a kilt and a T-shirt ready to take one for the team.  He tries to lift the telephone pole out of the ground and finally gives up in a sweat!  A teenager on a bike, (Mason Hickman, Kyle’s son) passes by and asks Glen if he needs help.

2:30 p.m.   Green, shady area behind the Schools Administration Building on Coffman Rd.  10TV Crew sets up and three Celtic Canines arrive with owners including DIF committee member Maggie Snow.  Dogs are beautiful Wheaten Terriers who are staged to react to (bark at) a stuffed sheep.

After countless futile attempts to get a bark, the crew goes to Plan B…an adorable red haired boy who saves the shot.

Watch for the spots on WBNS 10TV and Time Warner Cable beginning July 13.